Business Info Guide is a website that shares useful resources with fellow entrepreneurs. Founder Stephanie Chandler launched the site in 2004, and is on a personal mission to find and share solutions to make the entrepreneurial journey easier and more successful. Here she speaks with marketing expert Nikolas Allen, author of the new book, “Heavyweight Marketing – Knockout Strategies for Building Champion Brands.”
Business Info Guide: What is your book about?
Nikolas Allen: “Heavyweight Marketing” is a book for entrepreneurs and small business owners who want to build a more meaningful brand. I use real-world stories, examples and case studies and also include examples from my own experience as a brand-driven consumer seeking excellence in the marketplace.
The book is divided into three sections: Build Marketing Muscle, Tackle Your Tools, and Buff Your Brand. The chapters are concise and easy to read, and I worked equally hard on the design, the format and the layout, as I did on the content. My goal was to create a modern marketing manual that is both beneficial and enjoyable to read. Read more